Tierra

María

 Industry:

Hospitality & Tourism

Services:

Advertising • Web Design

The Challenge

When Tierra María approached us, they had:

  • Zero ad presence, no structured campaigns
  • Only word-of-mouth bookings
  • No digital data or acquisition funnel
  • Low volume of qualified leads despite strong product-market fit

They needed a digital system to generate consistent bookings and scale their client pipeline.

What We Did

We built a full-funnel strategy that moved beyond impressions — focused on leads, tracking, and conversion behavior.

Performance Ads

We designed ad campaigns targeting people actively seeking rural escapes, group trips, and unique nature experiences. We tested creatives, adjusted copy, and optimized for messaging-based conversions — not just clicks.

Social Media & Engagement

We supported the brand with high-engagement creatives that reflected the true Tierra María experience. Reels, UGC-style visuals, and informative captions drove relevant traffic to the DMs and WhatsApp, where conversion happened.

Ad Performance

Highlights

0 %
Best CTR
The click-through rate that demonstrated the strong appeal of our ads.
0 %
Conversion Rate
Through continuous testing and refinement, we cut the cost per acquisition significantly.
$ 0
Per WhatsApp lead
Through continuous testing and refinement, we cut the cost per acquisition significantly.

Final

Takeaways.

Messaging campaigns = instant lead capture & tracking. Facebook & Instagram traffic campaigns generated all leads, with no extra engagement budget. Tierra María is now set up with a replicable, scalable digital lead engine.

What

They Said.

“Working with BOOST® felt like having someone in our corner who really got what we wanted. They didn’t just deliver work, they became part of the team.”

Marketing Department,

Tierra Maria

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